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why Sugar Shell products?

Know Your

Bra Measurement

Finding your perfect bra size begins with a few simple measurements — and the right method. An accurate bra measurement helps you discover the correct band size and cup size, ensuring the best bra fit for your unique body.

Start by measuring snugly around your ribcage, just under your bust — this gives you your band size, the foundation of support. Next, measure the fullest part of your bust — this determines your cup size, helping you find a bra that holds comfortably without gaps or pressure.

At Sugar Shell, we believe that comfort begins with the right size — and every woman deserves a bra that truly supports her.

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What Our Client Says

Supported By

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Incubated in 2021 through the FIELD program at IIM Visakhapatnam, known for strengthening organisations with national-le vel potential.

This collaboration highlights Sugar Shell’s mission to bring dignified comfort and care to women throughout India.


Incubated in 2021 at NDBI, India’s leading design incubation centre focused on user-centric product innovation.

This partnership supports Sugar Shell in delivering thoughtfully designed apparel for women at every stage of recovery and wellness.


Incubated in 2021 at NSRCEL, a premier innovation hub of IIM Bangalore recognised for nurturing high-impact startups in India.

This association reinforces Sugar Shell’s credibility in building trusted wellness solutions for women across the nation.


Sugar Shell is part of the bootcamp as promising startup in the space of women’s dignity and comfort.

IDFC FIRST Bank has joined hands with Moneycontrol & CNBCTV18 to create ‘Leap To Unicorn’, a one-of-its-kind Founder Success Program that provides mentoring, networking, & fundraising opportunities for India’s most promising startups through a meticulously planned journey.


Member since 2023 of TiE Mumbai, a globally recognised entrepreneurship network supporting high-growth and impact-driven ventures.

This association strengthens Sugar Shell’s presence within an ecosystem focused on leadership, innovation, and scalable business excellence.

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Selected under the NIFT–NFDI incubation system, a national initiative supporting innovation in fashion, design, and manufacturing-led enterprises.

This selection reinforces Sugar Shell’s alignment with design excellence and purpose-driven product development within India’s textile and apparel ecosystem.

http://DEIA%20Catalyst%20program

Member of the DEIA Catalyst Program (2022–23 cohort), which provides expertise and guidance on women empowerment and LGBTQIA+ inclusion for MSMEs in India.

This association aligns with Sugar Shell’s commitment to supporting diverse communities, including the LGBTQIA+ community, through inclusive products created to address varied body needs across gender identity, recovery, and life stages.


Selected under herSTART 4.0 at GUSEC, a national initiative supporting women-led startups, following a rigorous evaluation of over 1200+ applications across India.

herSTART 4.0 is a flagship program by GUSEC aimed at enabling and accelerating women entrepreneurs, inaugurated by the Hon’ble President of India Smt. Droupadi Murmu.

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Meet Our Founder

Sushmita Basak

Sugar Shell was founded by Sushmita Basak, a visionary in women’s wellness who blends expertise in Fashion Technology from NIFT, Biomedical Engineering, and an MBA in Finance — allowing her to approach post-surgery comfort, adaptive innerwear, and recovery support with both scientific understanding and thoughtful design. Her journey began in a hospital waiting room, where she saw women recovering from mastectomy care, postpartum procedures, and age-related mobility challenges wearing bras that increased pain instead of easing it. What many ignored, she recognised as a missing pillar in women’s healthcare apparel. With deep empathy and real-world insights, Sushmita created Sugar Shell to design innerwear that supports healing skin, restores confidence, and brings comfort to every woman — whether she is recovering, ageing, or simply choosing softness over struggle.

TEAM:
  • Sib Sankar Basak (Director)
  • Moumita Basak (Head of Analytics & E-Commerce Optimisation)
  • Debrup Majumdar (Head of Technology & Data Engineering)

Our Latest Blog

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